Tammy Kern is the owner of Roxanne’s Designer Boutique, a high-end fashion boutique in Laguna Beach, Calif. Ms. Kern is responsible for the company’s daily operations, including marketing, sales and customer service. She also works closely with local artists to procure one-of-a-kind jewelry, handbags and other fashion items for sale.
Ms. Kern, who earned an associate degree from San Jose City College, has more than three decades of experience in the retail industry. Before taking on her current role at Roxanne’s Designer Boutique, Ms. Kern filled a number of roles in the industry, including serving as director of retail at Cal-a-Vie Health Spa, owner at TLK Merchandise Consulting, custom logo specialist at Tmax Gear and boutique manager and buyer at Rancho Valencia, an Auberge Resort. While working for a golf course pro shop, she earned the coveted merchandiser of the year award from the PGA.
When Ms. Kern is away from the shop, she enjoys adventure, traveling and riding on her Harley-Davidson.